For digital agencies
Stop sharing client tool links in Slack
One dashboard for your agency’s client tools. Control access by role, simplify onboarding, and keep links up to date from one place.
Paid plans include a 30-day free trial. SSO supported.
The messy part of agency growth
As you take on more clients, your toolset explodes. Links get saved in browser bookmarks, pinned in Slack, copied into onboarding docs, and shared again when something changes. It works until it doesn’t.
- New starters: spend their first week asking for links and access.
- Account managers: waste time hunting for the right client dashboard.
- Ops: lose visibility over what tools exist and who owns them.
- Security: links get shared in the wrong place and access drifts over time.
StartTray replaces all that with a team app dashboard structured around your agency: teams, roles, client toolsets and ownership.
What agencies typically centralise
One dashboard for your agency. One place to access the tools that matter for each role.
- SEO tools (Ahrefs, SEMrush, Search Console)
- Paid platforms (Google Ads, Meta, LinkedIn)
- Reporting dashboards (Looker Studio)
- Project tools (Asana, ClickUp, Jira)
- Client portals and internal SOPs
Designed for agency workflows
Build dashboards per role, keep the App Library controlled, and let users personalise their own view without breaking the baseline.
How it works
A simple setup that feels obvious once it exists. Start small, then expand team by team.
Create an approved App Library
Add the tools your agency uses, standardise names, and keep one canonical link per app.
Build role-based dashboards
SEO, Paid Media, Account Managers, Reporting. People see what they need for their job.
Add Quick Info
Show what each tool is for and who owns it, directly from the dashboard.
Use SSO and access control
Keep onboarding simple and limit visibility so client tools stay in the right hands.
Make it the default start
Set StartTray as the browser homepage so everyone starts in the same place.
What changes with StartTray
Less link hunting. Faster onboarding. Better control over what tools exist and who should see them.
Prefer a practical playbook? Read How to organise and control team apps & links and how to onboard new employees with the right apps.
Pricing that fits agency teams
Start free for up to 5 users. Paid plans include a 30-day free trial.
Start-up
Free Up to 5 users- Get started quickly
- Build your first dashboard
- Ideal for a trial run
Team
£4 Up to 10 users / month- 30-day free trial
- Small teams
- Role-based setup
Business
£9 Up to 25 users / month- 30-day free trial
- Great for agencies
- SSO supported
Business Plus
£18 Up to 60 users / month- 30-day free trial
- Scale with confidence
- Priority support
Want to confirm which plan fits? Contact us and we will point you in the right direction.
Ready to stop link chaos across your agency?
StartTray centralises your client tools, controls access by role, and makes onboarding simple. Free for up to 5 users.
Frequently Asked Questions
What is StartTray for digital agencies?
StartTray is a team app dashboard that helps digital agencies organise and manage client tools in one place. You can build role-based dashboards, control access by team, and give everyone the right apps from day one.
How does StartTray help with client tools?
StartTray centralises client tools and links so the right people can find them instantly. When a link changes, you update it once and everyone switches to the new link at the same time.
Can we use SSO?
Yes. StartTray supports SSO, so agencies can manage access using their existing identity provider and keep onboarding simple.
Can different teams have different dashboards?
Yes. You can create dashboards for different teams and roles such as SEO, Paid Media, Account Managers, and Reporting. Users can also personalise their own dashboard without changing the team baseline.
Is StartTray free to try?
Yes. The Start-up plan is free for up to 5 users, and paid plans include a 30-day free trial.